New approaches to digital distribution and broadcasting

The BBC has a history of developing and sharing new technologies, and the evolution towards digital content and distribution creates new opportunities to improve the cost effectiveness of the whole PSB industry through sharing and partnership. New technologies will facilitate the sharing of content across multiple platforms, and partnerships in the area of digital production, IPTV and the evolution of the BBC iPlayer. The success of the BBC iPlayer has highlighted some stresses latent in the business model of the internet industry. The continuing viability of financing the industry on access, rather than on content delivery, has been questioned. The mobile industry’s traditional model has been very different, and the arrival of mobile broadband is forcing some choices on both the fixed and mobile industry.

Kerstin Mogull is the Chief Operating Officer, BBC Future Media & Technology. She took up the newly-created role in September 2008. In this role, Kerstin focuses on the effective management and governance of the division, its partnership with other BBC divisions – Vision, Audio & Music and Journalism – and its relationship with the BBC Trust. She was previously Deputy Director, Policy & Strategy, where she played an instrumental role in driving the BBC's strategy for content across all media platforms. Prior to this, she was Controller for the Strategy Group, where she was responsible for some of the Corporation's most important initiatives, including Delivering Creative Future. Kerstin was born in Stockholm. She has a degree in economics awarded jointly by the Stockholm School of Economics and HEC in Paris; she earned an MBA in Chicago, where she was a Fulbright scholar. Kerstin joined the BBC in 2001. She held a number of posts in BBC Ventures, developing an international strategy for the BBC's technology and play-out services, before moving to Factual and Learning as Head of Strategy in April 2004. In Factual and Learning, she was part of the team that led the Content Supply Review, an in-depth analysis of the BBC's commissioning and production systems. Kerstin also drew up the strategy for Knowledge Building content across all platforms.