From: The IET Multimedia Communications Lecture Series, 11th March 2014, London
11 March 2014 News
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In what is now a bygone era; marketing, influencing and communication, as well as releasing external messages about the latest Engineering or Technology development, was not that complex.
Now, with the explosion of Social Media, ever increasing multi-channel marketing and a generation of people who 'live online', understanding how to get your message out there effectively is more complex than ever.
While most businesses now have a social media presence, many are not realising its full potential.
Where do you start? What are the pitfalls and how can you avoid them?
As part of the IET Multimedia Communications lecture series, this evening event joint with Westminster University 'How should Engineering and Technology industry embrace Social Media, Marketing and Public Relations?'will dispel some myths and share some industry hot-tips.
Author and Founder of Watertight Marketing
Bryony Thomas is the author of Watertight Marketing which brings together Bryony's extensive experience and many hats. Firstly, as a marketing agency bod, working with clients such as Microsoft and Dell, as client-side Director of Marketing for ClarityBlue, and then as Director of Marketing in the integrated marketing division of Experian. Bryony now gives small business owners the clarity and the structure to step off the roller coaster... to get their marketing to put their business on a sustainable upward curve.