Samsung is responsible for some 20% of South Korea's entire exports and is one of the world's power-house electronics companies. IBC's Sunday morning keynote welcomes Samsung’s EVP/Global Media and advisor to the CEO, David Eun, for a special 'fireside chat' that will give delegates a splendid opportunity to hear Samsung's thinking on a wide range of key industry topics, not least Samsung's attitude to content.
But Samsung doesn't just want to be seen as a supplier of hardware, no matter how beautifully designed or functional. It has, with its existing high-end LED range of 'Smart' TV sets created a wide portfolio of offerings for those users who have broadband connectivity.
Eun himself is helping drive the development of content and services to support the firm's diverse hardware with the ultimate objective of building a leading global media enterprise. He is well suited to the task with experience from his tenure as President of AOL Media, running two production studios located in LA and NY as well as more than 150 different web properties. Before that, Eun headed up Google's Content Partnerships and spent time at Time Warner, Arts Alliance and NBC Entertainment.
Executive Vice President Global Media & CEO Advisor, Samsung Electronics, SOUTH KOREA