08 September 2012 IBC channel
Enabling Olympic Rights Holder Broadcasters to Expand their Digital Footprint
The Olympic Games have long been the ultimate in â€œappointment televisionâ€ with viewers eagerly anticipating when their favorite sport will be broadcast live and arranging their schedules to accommodate this broadcast paradigm. However, with record growth in online viewing and device proliferation, appointments are not made with televisions but rather with any IP connected device that allows audiences to tune in wherever they are to catch their favorite sporting event live or to see the latest highlights from the games.
Join this panel of industry leading technology providers including iStreamPlanet and Haivsion who worked together to develop the â€œGo-Live Package,â€ a live streaming solution for the 2012 London Olympic Games. Learn how the technology providers partnered with Interxion, Europeâ€™s largest data center provider and regional Olympic Rights Holder Broadcasters to help them expand their digital footprint with the online live streaming of the Olympic Games, cost effectively and securely delivering the games to specific regions and optimizing for a seamless device playback experience.
Segment Director, Digital Media at Interexion, UK